Top 10 best-selling motorcycle brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki and Yamaha), the list of top-selling motorcycle manufacturers includes companies in Italy, the US, Austria and the UK.


Honda’s motorcycle division sells more than 15 million motorcycles annually, making it the largest manufacturer in the world. One of the factors driving the company’s sales is its popularity in Asian markets. Yet Honda also dominates in North America.


The Italian brand with headquarters in Bologna has been producing motorcycles since 1935. Ducati is known for its powerful sports motorcycles. The company has a long and successful racing history, which began in 1951. Today it spends more than 7% of its revenue on racing activities. The brand is owned by Audi through its subsidiary Lamborghini.

Harley Davidson

Great 20th-21st century history and exciting riding experience give Harley-Davidson the status of the legendary motorcycle company. This brand is known to almost everyone, even those who have never cycled in their lives.


Yamaha bikes are known for their excellent performance, ride quality and relatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Plus, the number of dirt bikes it sells more than Honda and Yamaha combined.


Kawasaki Heavy Industries’ Motorcycle & Engine division gained recognition as a manufacturer of a wide variety of bicycles from very small to sport bikes. These motorcycles are loved all over the world for their powerful and reliable engines, which can develop great speeds. There are production facilities in Japan, North America, the Philippines, Indonesia and Thailand.


Another representative of the Japanese Big Four. The GSXR 750 and DR 400 are among the most popular Suzuki motorcycles. The company has more than 35 production facilities in more than 20 countries.


The Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles in the early years, but over time the range became wider and wider. In addition to dirt bikes, it now includes street motorcycles and sports cars. The brand belongs to CROSS Industries AG and Bajaj Auto Limited.

BMW motorcycle

BMW is one of the oldest motorcycle manufacturers. The company’s first motorcycle was made in 1923. BMW Motorrad is known for its racing bikes, sport touring bikes and sports bikes. Some of the most famous models are the GS Adventure, the S 1000 REFRIGERATORS and the K1600.


Triumph, the UK’s largest motorcycle manufacturer, specializes in racing bikes belonging to the cruiser, naked and sport classes. The Triumph brand is owned by BMW.

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Victory is a relatively new brand, it started producing motorcycles in 1998. Its large displacement cruisers are famous all over the world. The US-based company has its final assembly plant in Iowa.