As a web designer and web marketer, I spend a lot of time looking at websites every day. One thing that surprises me is the number of sites that don’t have a logo.
A logo is the personality of your company. It should be the first thing someone sees when they come to your site. It should tell about your business, who you are and what you do. You should look into developing a logo which is just as important as developing a name for your site/business.
A logo creates brand awareness. Can you imagine At&T, Coke, Ford, Chevrolet without their logos? All these companies have logos because they know they are building brand awareness. And linked to the logo is a slogan that every company finds that separates their product from the packaging or makes it interesting for their current and future customers.
How important is a slogan?
The weave was first marketed as a “face towel”. Sales were not good for years, but when it was reintroduced as a “throw away” handkerchief, it became a success. Their new tagline, “don’t put a cold in your pocket,” took an old idea and gave it newfound success.
How many slogans can we come up with?
“Add some power to your site”
Geeks on Steroids
“That icy mug sensation”
A\&W CARROT BEER
“A-1 makes burgers taste like steak burgers”
A-1 STEAK SAUCE
“Ace is the place”
ACE HARDWARE STORES
“Plop, plop, fizz fizz, oh what a relief”
“You are in good hands at Allstate”
“Don’t leave the house without”
“Reach Out and Touch Someone” (1982)
“The ultimate vehicle”
“The Greatest Show on Earth”
BARNUM & BAILEY CIRCUS
As you know, this list could go on for pages, but we hope you get the point. All successful companies have some sort of slogan that goes with their main product to make it more attractive for their customers to use it. Don’t think you’re too small to worry about this because you should always think big and do what other companies have proven.