YouTube videos for insurance agency marketing and lead generation

YouTube videos for insurance agency marketing and lead generation

Insurance company marketers spend a lot of time discussing SEO (insurance search engine optimization) and Google rankings. However, they often miss an excellent opportunity available directly from YouTube. Consider these ten compelling YouTube stats:

  1. The 2nd most visited website in the world with 23 billion visits per month

  2. It is the second largest search engine after Google

  3. Used by 1.3 billion people worldwide

  4. There are 2 billion monthly active users

  5. 5 billion videos are watched every day

  6. 1 billion videos are viewed every day on mobile devices

  7. Male users outnumber female users by a margin of 2 to 1

  8. Users average about 40 minutes per day on YouTube

  9. About 79% of all internet users have a YouTube account

  10. The largest market for YouTube is the US (15%)

Okay, so YouTube is clearly a big player when it comes to traffic and stickiness. But how does that translate into opportunities for businesses in general and insurance agencies and brokers in particular? Videos enable agencies, brokers, TPAs ​​and wholesalers to:

  • Show expertise

  • Create sticky content

  • Educate your prospects and customers

  • Engage prospects for 5, 10 or more minutes

  • Leverage content across multiple channels

  • Improve website performance

  • Generate in-profile leads

YouTube videos can pay off for years, and as your videos get more and more views, your videos will rise to the top of the rankings. Your insurance agency videos can reach thousands of views and continue to attract viewers even if they are five to ten years old! Videos can have a long shelf life if done correctly, assuming the topic remains relevant. Therefore, topics should be selected for durability, although trending topics can attract more views in the short term. Agencies and brokers can create videos on a wide variety of topics. Below are some general examples:

  • Experience Change Factors Affect Rates

  • Five Hidden Business Risks Not Included in Standard Policy

  • Best practices for remote employee enrollment

  • 5 Creative Ways to Increase the Benefits Without Increasing the Cost

  • Using safety programs to lower insurance premiums

What kind of videos should marketing agencies make? There are many styles to choose from, here are some of the main types of videos insurance marketers can use:

  • Image-based video

  • A-roll video

  • B-roll video

  • Typography Video

  • 2D and 3D animation

  • Whiteboard Animation

  • Recorded webinars

  • Voice over PowerPoint

  • Talking Head Videos

Videos can range from a minute to an hour or more! Content is king regardless of length, although shorter videos are often recommended.

See also  Rating of the national auto insurance company

So, what’s stopping your agency from leveraging this powerful medium and platform? Agencies that do not have the time or resources necessary to complete this initiative may consider outsourcing it to an experienced insurance agency and brokerage marketing agency to supplement their in-house staff.