Why insurance company websites need SSL

There are many compelling reasons why insurance company websites should switch to SSL, including security, encryption, and trust. Google is committed to moving all websites to SSL, saying that as of October 2017 “Passwords and credit cards are not the only types of data that should be private. All types of data that users type on websites should not be.” accessible to others on the network, so starting with version 62, Chrome displays a “Not Secure” warning when users type data on HTTP sites. And eventually we plan to display the ‘Not Secure’ warning for all HTTP pages, even outside of Incognito mode.”

What is SSL and why is it secure?

When navigating to a website, you may see a domain name that begins with http: Sites that begin with http: are not SSL sites. All SSL sites start with https:. SSL is an acronym for Secure Sockets Layer, the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.

In other words, SSL keeps information sent over the internet secure and private so that only the intended recipient can receive it in an understandable format. Many people don’t realize that information they send over the Internet is passed from computer to computer before finally arriving at the selected destination server. That means that any of those computers passing your information along this chain can intercept important information such as usernames, passwords, credit card details, medical information, etc. SSL encrypts this data, making the information unreadable to anyone except the final destination server. This is important for better security and to protect confidential information from hackers and identity thieves.

SSL authentication

SSL provides authentication in addition to encryption. As mentioned earlier, your information is typically sent through a series of computers. A good example of this is a quote form, which may contain confidential information about potential insurance customers. Each of these temporary computers can potentially impersonate the final destination website and hijack your confidential information. This security vulnerability is thwarted by using a Public Key Infrastructure (PKI) and obtaining an SSL certificate from an authorized SSL provider. SSL certificates are issued to verified entities, such as your insurance company, after they have passed several identity checks to prove they can be trusted. Insurance companies that want to accept credit card payments must use SSL for their sites.

Browser warnings and visual cues

Major web browsers such as Chrome, Mozilla, Safari, and Edge now provide indicators to help users determine whether an insurance website is safe. Sites with SSL indicate that the site is secure in the top left corner by using the word secure or providing visual cues. For example, it may display the word “Secure”, or a lock or other icon indicator. Conversely, a site that is not SSL may display a warning icon or otherwise indicate that your site is not secure, warning users not to send sensitive information through your website.

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It’s only a matter of time before all insurance companies and brokers have to move their sites to SSL. SSL certificates are inexpensive, usually costing between $50 and $70 per year depending on the hosting provider, and many offer multi-year discounts. Our recommendation is that insurance companies that have yet to convert to SSL should do so immediately. SSL certificates help protect your agency, your clients, your prospects and your confidential data. Agencies that need help updating their insurance agency website or converting to SSL can contact a competent insurance agency marketing agency.