Using Long Tail Keywords to Generate Insurance Agency Leads

Have you heard the famous saying about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a search term of three to five (or more) words, many of which are searched only five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they could be your ideal potential insurance agent. That’s why it’s important that the search engine’s search results page (SERP) lists your agency at the top. Let’s look at some examples of insurance long-tail keyword phrases:

Arizona Garage Keeper Insurance

New York Owner Operator Insurance

California Professional Indemnity Insurance

Best rates for business insurance in Florida

Florida Coastal Condominium Insurance

The more keywords a phrase contains and the more specific the term, the more accurate the results and the less often that term is searched for. And of course, the shorter the sentence, the broader the results and the greater the competition for the sentence. An example of a broad expression could be “truck insurance” or “car insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more long tails, along with more competitive phrases, for a comprehensive approach to your insurance agency’s search engine optimization efforts.

On-page insurance search engine optimization (insurance SEO), includes both content and meta data. This means that the Google or Bing search bots will search the text, images, blog posts and video that appear on your page, and the meta such as page description, alt tags and header tags that exists but is not displayed on the page. Effective search engine optimization for insurance also includes off-page optimization such as press releases, social media posts, bookmarks, and videos to name a few. Effective long tail optimization will result in more traffic on the insurance website and more leads from insurance agencies.

With the increasing number of mobile searches, your agency should add questions to your long-tail efforts. Some examples are:

Where can I buy Arizona Garage Keeper insurance?

· What are the best New York Owner Operator Insurance Agencies?

· What are the lowest professional liability insurance rates in California?

· Where can I find the best Florida Business Insurance rates?

· Who offers the lowest Florida Coastal Condominium Insurance rates?

While organic search engine optimization for insurance and social media marketing are an important aspect of insurance agency marketing, agencies looking to quickly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can provide a faster path to generating of leads.

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Insurance agencies and brokers who don’t have the time, tools, or skills to manage this type of initiative may want to consider outsourcing it to a skilled insurance marketing company.