Target Marketing For Shaklee – A Waste Of Time?

First of all, what is target marketing? Target marketing is deciding who your ideal customer is. This will help you focus all your marketing efforts on this one person. In the end it is much easier to find “someone” than “everyone” or “everyone”.

Big companies always do this. A good example is Geico. Who is their target? People who think they pay too much for car insurance. Recently, their ads have featured motorcyclists. The car companies also target certain types of people.

The way to start this process is to decide which line of Shaklee products you want to focus on. An easy way to decide this is to pick your favorite. Is it the cleaning products? Is it the weight loss? Is it the multivitamins?

Your company has probably told you that “anyone” can use our products. That is true to some extent. Let’s focus on the cleaning products. Shaklee’s cleaning products are great – they are eco-friendly, highly concentrated and odorless. Good customers for these products are families with small children or those who are sensitive to chemicals. Someone who wouldn’t be your customer would be someone from the “old school” who believes that if the whole room doesn’t smell like bleach or Pine-Sol after cleaning, then the room isn’t clean (we all know these people).

Let’s say with our example that we want to target mothers who have small children and don’t want toxic chemicals in the house, but need effective cleaning solutions. Shaklee products are great for them!

So when we go online to market the Shaklee cleaning products, it is more effective to target our message to “mothers with small children” than to “everyone who cleans the house.” We want our message to be heard by those who want what we have to offer. Don’t you think it would be easier to tailor our marketing message to people who are interested in fewer chemicals? Of course it is! Think how much easier it is to strike up a conversation on any subject with someone like you than it is with someone who isn’t like you. You can use words that are important to them, such as ‘non-toxic’, ‘safe around children’ and/or ‘safe AND effective’.

Then all we have to do is find the online locations where these families are looking for safer cleaning options. If we can determine where these people hang out and what they are looking for, we can work to find them. The key is to make them come to us. Because it’s a lot easier to ‘sell’ someone who has come to us than someone we approached without knowing if they had a need for what we are trying to ‘sell’.