Not so long ago we kept waiting for the friendly neighborhood postman or the long distance phone call for that matter. More recently, it’s the ubiquitous email. Come the present and things are smashed. We are constantly experiencing tweets, Facebook posts and updates. Not to mention the immediate aspect of it all. This evolution in gaining social engagement will reach newer heights in the future. There will be hardly any differences between the real and virtual world. With this we will look at possible trends that will shape the near future.
The rise of location-based features
Location dependent services such as gowalla, Foursquare will dominate the future future. Brand agencies will continue to shape the already growing service across demographics, topographies and regions. The population will enjoy using content related to the locale. In addition, they will share such content, making it a closer social bond while being relevant. Currently, location-based services via mobile phones serve more than 50 million users. This will perk up another 500 million users by the end of this year. By 2014, the services will contribute approximately $12.7 billion.
Share content
Currently, sharing video content is a critical aspect of keeping engagement social. This trend will only move north due to the technological growth in video streaming. Such technology promotes the motive to share for both marketers and prospects. In reality, video-based sites are run by consumers, not brand agencies. The masses create and watch the content they want to see. Over 35 hours of video is increased by nearly 10% every minute on YouTube mobile access accounts.
Augmented Reality: the true experience
This real-time mechanism for combining information or live action with the real world will play a key role in future social interactions. Augmented Reality brings both social and real events to life. In addition, it will bring places like the museums and tourist hotspots to life, while also gaining social engagement. Technical mechanisms for example, Screen are becoming more and more popular through the Android platform. It will continue to drive growth exponentially. Branded agencies using augmented reality will play a key role in e-commerce, where prospects can ‘Try On’ different outfits and accessories.
Gaming: the social way
Zynga is to gaming what Henry Ford is to cars. Both made their offerings affordable to the common man. Zyngas valuation at $15 billion is a testimony to that fact. Meanwhile, gaming socially has changed the way we conduct trade and commerce in different ways. Let’s face it, almost all of them are guilty of protecting their virtual livestock and keeping their cities green. The direction for such apps is only going in one direction: the progressive road. Because brand agencies will continue to change our lives and create more interactive experiences. In summary, if the engagement becomes social in the future, the people will choose their market and in turn the market will come to them.
Recommended
- Insurance SEO - Defined local, regional and national… What is the difference between Local Insurance SEO and National Insurance SEO? By the way, what do SEO specialists mean when they discuss the difference between Regional SEO and National SEO? And how do these three major categories affect search engine results pages for leading search engines like Google and…
- Social media tips for B2B insurance companies A strong social media presence can be a challenge for B2B (business to business) insurance companies. Many B2B companies struggle to showcase their professionalism and build an audience through social media marketing. To ensure your agency maximizes your social media marketing efforts, consider the following tips.Create your online personaYour social…
- Benefits of Social Studies There are many benefits of social studies, which teachers should make clear when writing lesson plans. However, with educators specializing in very specific areas of education, this has created many problems in the education system. Social studies is an area where some teachers do not have the proper knowledge to…
- Satellite phone rental Some satellite phones are larger than the cell phones you see today and also heavier. It is more expensive to buy compared to your mobile phone. In the event that you find yourself in a situation where you need the guarantee of connectivity, where the other alternatives are non-existent or…
- The influence of the internet on the social and… The influence of the internet has changed the way we communicate, learn and shop.The Internet is probably best known for its ability to disseminate information, whether fact or fiction. We were once limited to news editors from a local paper, then to national cable news. Now anyone can search the…
- Long Tail Keywords and SEO for Insurance Long tail keywords, whether related to insurance or any other business, are usually a three to five word search term, although they can be a longer and very specific search term. These sentences can be relatively broad or extremely narrow as internet users seek out relevant content when searching for…
- Drip campaigns for insurance companies and email workflow Let's start with a simple definition of insurance email drip campaigns. A drip campaign is a direct marketing method used to engage prospects and retain customers by using ongoing, dynamic content-generated email marketing programs. The campaigns send targeted and conditional content based on existing and changing preferences. The content is…
- Disability Insurance Claims Act - How to deal with the… If you're filing a long-term disability claim when you've been injured or taken ill and can't work, it's helpful to know that disability insurance is more complicated than most insurance plans. There are very strict rules that must be followed.Be careful of time constraints and deadlines. The policy states when…
- How healthcare is being reinvented through digital… The digital healthcare market is expected to reach $206 billion by 2020, as a joint study by SAP and Oxford Economics concluded that nearly 70% of healthcare companies are planning to digitally transform their operations, while nearly 61% believe this is the patient satisfaction will increase. Most healthcare providers today…
- Insurance agency: Reasons for failure There are hundreds and even thousands of successful insurance agents who have tapped into the secret or built a good customer base and expanded it over the years. Unfortunately, every year there are many insurance companies that go out of business due to various reasons. You may be wondering why…
- Insurance companies suffer from the powerful advertisements… Wherever you look these days, you are almost bombarded with images of lawyers advertising their services. "Did you have an accident? Contact us NOW." Phone books are littered with headlines and bold letters, as well as gruesome images of car accident victims, along with an ad for free services until…
- 10 Online Insurance Agency Marketing Ideas for Agents and… Starting an internet marketing campaign or even improving an existing one can be a challenging task. Where should insurers start and what should they focus on? Here are 10 great online ideas to help your agency improve your online marketing initiatives.1. Blog and vlogBlogging is a great way to showcase…
- Benefits of Email Encryption The most popular use of the Internet remains email. Providers now have complicated add-ons like attachments and spam blockers, but the purpose of email remains the same direct correspondence. From connecting with friends and relatives on the other side of the world to delivering information to mass recipients, Internet users…
- Convenience to go for the online life insurance People can opt for online life insurance policies based on their budget and needs. You will also be given the opportunity to go through different policies and compare their benefits and terms. Some of the important information to look for are coverage, policy fees, premium payment terms and the payment…
- How marketing is changing - a challenging economy leads to… Thirty-five years is a long time. That's how long I've been running my business, Mid-Hudson Marketing. It is enough time to have seen all kinds of economic climates. Fortunately, marketing has continued to provide a prosperous existence in all those instances.Economies rise and fall, twist and turn, but marketing is…
- Why insurance companies should create resource libraries for… Your insurance company probably has a lot of valuable things to offer and probably wants to share at least some of these things with prospects and customers. If so, your agency should consider setting up an attractive resource library for the insurance agency website. Website resource libraries represent a great…
- Does travel insurance cover a delayed flight? You arrive at the airport an hour before departure because you don't want to miss the flight. You are waiting for the scheduled flight, but suddenly the status is delayed. Downer, isn't it? Instead of getting excited about the whole journey, it gets frustrating and the real fun hasn't even…
- Insure the older worker with workers' compensation In many globalized countries, including much of Europe and America, today there is a problem of an aging workforce. In Germany, many car factory workers are nearing retirement and there is a critical shortage of specialized workers to replace them. There are similar challenges in the US, over the next…
- Auto insurance news: new services and latest trends Trends change almost daily when it comes to things like fashion, business, and even insurance. Individual differences lead to people having different policy requirements from time to time. When cover policies were first introduced, the terms and conditions were fairytale and common to all vehicles. Auto insurance news articles emphasize…
- Get lost in translation Virtual teams (VTs) are an increasingly popular work arrangement. Their undeniable efficiency is tempered by cultural and linguistic differences that lead to what I call "Lost in Translation" challenges. A common difficulty noted in global virtual teams relates to differences in understanding of English, both in level of competence and…