Small Agents of Success: Chatbots

Chatbots are gaining popularity in all sectors of the service industry. A chatbot is a computer program that simulates human conversations, they are powered by artificial intelligence. Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business consultants. The insurance industry and chatbots go hand in hand. Insurance chatbots help the organizations to simplify communication processes and sell products and services.

Millennials want everything instant and simple, which is exactly what an insurance bot does. Insurance chatbots provide a simple platform to access insurance information and reach millennials through the medium they are most used to. Insurance products today are complex and have many variations. Insurance policies are often tailored to an individual’s requirements, chatbots eliminate human involvement and speed up the process. Chatbots reduce manpower in call centers, which helps the organization save on overhead costs.

Insurance organizations can use chatbots for a variety of functions, including:

  • Marketing: Chatbots can be used to launch new campaigns to support new products and services. Chatbots basically help insurers market their brand.

  • Information assistance: Chatbots can be used as pre-sales agents as they can inform customers about insurance products and services.

  • Simple claim process: Chatbots for insurance can help a customer register the first claim, schedule the investigation appointment for the claims adjuster, provide recommendations for damage prevention, arrange emergency assistance during accidents and provide assistance before and after a disaster.

  • Customer Support: Insurance chatbots are an ideal customer support as they offer 24×7 availability and an easy-to-use user interface. They can have natural conversations because they are more like humans. They provide solutions to customer questions and help customers choose the products and adapt them to their specific needs. They also remind customers of due premium payments and renewals.

With the arrival of Chatbots, an increase in human-machine interactions can be seen. Because these interactions take place in a simple conversational language, chatbots have made a drastic change in the field of customer service. Insurance chatbots improve employee productivity as chatbots allow them to focus on more complex and important activities. Chatbots help organizations achieve maximum customer experience and make interactions more personal. Chatbots provide fast and relevant access to information. As chatbots are transforming the insurance industry, chatbots are here to stay.

Deploy an Insurance chatbot today to scale your insurance business.