Insurance Producer

An insurance producer is an individual or entity that sells, solicits or negotiates insurance policies on behalf of insurers or insurance buyers. They act as intermediaries between insurance companies and clients, helping clients find the right insurance products to meet their needs and budget.

What does an insurance producer do?

Insurance producers work with clients to identify their insurance needs, assess risks and recommend insurance policies that meet their needs. They also help clients understand the terms and conditions of their insurance policies and provide them with advice and guidance on how to file claims.

Insurance producers may specialize in different areas of insurance, such as health insurance, life insurance, auto insurance, or property and casualty insurance. They may work for one insurance company or be independent agents, representing multiple insurance companies.

Some of the key responsibilities of an insurance producer include:

Assessing client needs
Consulting with clients to determine their insurance needs and make recommendations based on those needs
Researching and selecting policies
Researching and selecting insurance policies that meet clients’ needs and budget
Explaining policy terms and conditions
Providing clients with clear explanations of policy terms, conditions, and limitations
Helping clients file claims
Assisting clients with filing insurance claims and providing them with guidance on how to maximize their benefits
Monitoring policy renewals
Tracking policy renewals and contacting clients to discuss their options for renewal

Types of insurance producers

There are different types of insurance producers, including:

Captive agents

Captive agents work exclusively for one insurance company and can only sell policies offered by that company. They are often provided with training, marketing materials and other resources by the company they represent.

Captive agents are typically experts in the products they sell, but they may have limited options to offer clients who need coverage that is not provided by their company.

Independent agents

Independent agents work for themselves and represent multiple insurance companies. They have the flexibility to offer a wider variety of insurance products to their clients and can help clients compare policies from different companies to find the best coverage at the best price.

Independent agents are often paid on commission, based on the policies they sell. This can create a conflict of interest if the agent is incentivized to sell policies that are not in the best interest of the client.

Brokerage firms

Brokerage firms are entities that serve as intermediaries between insurance companies and clients. They do not sell insurance policies directly, but they can help clients find the right insurance coverage by providing advice, guidance and access to multiple insurance companies and products.

Brokerage firms can be a good option for clients who need specialized or hard-to-find insurance coverage. However, they may charge higher fees or commissions than other types of insurance producers.

How to become an insurance producer?

Each state has its own requirements for insurance producer licensing. In general, to become an insurance producer, you need to:

  1. Complete a pre-licensing course
  2. Pass a licensing exam
  3. Complete ongoing education to maintain your license

Some states also require a background check and fingerprinting as part of the licensing process.


What is the difference between an insurance agent and an insurance broker?

An insurance agent is a representative of an insurance company and can only sell policies offered by that company. An insurance broker is an independent intermediary who represents multiple insurance companies and helps clients find the right insurance coverage.

What are the benefits of working with an insurance producer?

Working with an insurance producer can help you find the right insurance coverage for your needs and budget. They can provide you with expert advice, guidance and support throughout the insurance process, including filing claims and renewing your policy.

Do I need an insurance producer?

While you are not required to work with an insurance producer to purchase insurance coverage, it can be helpful to have a professional on your side who can help you navigate the complex world of insurance and find the right coverage for your needs.

How are insurance producers compensated?

Insurance producers are typically paid on commission, based on the policies they sell. They may also receive bonuses or other incentives from the insurance companies they represent.

Can I become an insurance producer if I have a criminal record?

It depends on the nature of the crime and the state in which you are seeking licensure. Some states have strict rules about criminal backgrounds for insurance producers, while others are more lenient.

It’s important to check with your state’s insurance department to understand their requirements for criminal background checks and fingerprinting.


Insurance producers play a vital role in helping clients find the right insurance coverage to meet their needs and budget. Whether you choose to work with a captive agent, independent agent or brokerage firm, it’s important to do your research and find a professional who has the expertise, experience and reputation to provide you with the best possible service and support.