How much does satellite radio advertising cost?

When you think of “national radio advertising,” the word “expensive” probably also comes to mind. For years this was very, very true. The price of reaching a national audience was dictated by some very well-padded gatekeepers who could name insanely high prices if you want to get your message to the masses. Because of this, many start-up companies were forced to grow slowly in small towns before they could take their message to the radio on a national scale.

While this is still the case with many syndicated radio shows broadcast over am and fm dials, satellite radio doesn’t have the same gatekeeper or price points of yesteryear. In fact, the cost of advertising nationally on satellite radio is less than advertising in many medium and large cities in the US.

The trade-off and reason for this is the fact that your audience is very scattered and not in one select pocket. If you’re selling a product or service that doesn’t have a specific geographic target and you want to spread your message far and wide, this is a great medium to advertise on while keeping your marketing budget at a realistic level.

However, if you need to target one selected city or state, the reach of satellite radio advertising may not be strong enough for what you had in mind. For example: a car dealership or boutique store owner who has retail locations and only sells from that location would not benefit from a cheap national advertising plan on satellite radio. They would be better on their local am or fm radio stations.

However, let’s say the car dealership can ship its stock nationwide or that boutique store pushes its unique website and can ship nationwide, satellite radio suddenly becomes a very attractive option to reach a national audience that would have been out of price in the past assortment for one of these companies.

To be clear, if you have a product or service that can reach a national scale and you can get it to your customers for a low price, satellite radio advertising should be something that you and your marketing department can investigate. If you’re only going after a selected city or region, then it’s not an option you should include in the mix of your next marketing meeting.

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