How much attention should you pay to a company’s reviews?

As consumers, we live in a time when our opinion about products is important information for companies. This also applies to the way in which consumers assess a company and its services (product). The problem is, with so many ways consumers can share their thoughts about a company, it’s hard to know how to look at a company’s ratings and what the numbers, letter numbers, star rating, or thumbs up all mean. At some point, it’s easy to wonder if any of that input matters.

However, recent research shows that it can be difficult to get a 100% accurate assessment of a company’s value, but a company’s rating does matter. The responsibility lies with the consumer to be willing to put in the work when trying to figure out how these ratings allow them to make the best possible decision.

As a consumer, it’s important to look at basic ways to break down information, such as business ratings, regardless of the rating system used. For example, if a review has 5 stars out of 5, but has only received three reviews, that review may not be the most reliable. Perhaps a rating system allows reviewers to give a “thumbs up” if they are a fan. This seems nice and easy to use, but is there an easy way to give a “thumbs down”? Without being able to rely on all kinds of reviews, the result of the reviews is not so clear now.

Reviews are highly subjective and as a responsible consumer it is important to keep this in mind when reviewing a company’s reviews. Sometimes people may not use the best reasoning when assessing a company. For example, if you read ratings and reviews online, a product/service gets 1 out of 5 stars, but if you read the actual review, the reviewer may generally be dissatisfied with products/services like the one being rated, but not necessarily that specific product/service. Not only does that give an inaccurate picture of this company’s product/service, but the company is now seeing its overall ratings drop.

Consumers react quickly if they are not interested in something and will express their opinion. However, take the time to look at the review. If someone decides that a restaurant has cooked a steak incorrectly and gives them a negative rating and rating, does the rating indicate whether the reviewer asked for a new steak? If someone wants to return items to a department store without a receipt but feels they should get a full refund, does the review describe the company’s return policy and other options in the event that no receipt is provided? In other words, are companies allowed to remedy a situation that isn’t ideal before it becomes a mark on their overall track record?

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In short, yes, a company’s ratings matter. While as a consumer you sometimes have to scroll through reviews to get to the bottom of things, a company’s reviews usually give a fairly reliable idea of ​​how well the company is performing. These numbers create a sense of confidence in a company, and with so many review platforms available, the consumer has the advantage of being able to find what products and services they need.