The digital healthcare market is expected to reach $206 billion by 2020, as a joint study by SAP and Oxford Economics concluded that nearly 70% of healthcare companies are planning to digitally transform their operations, while nearly 61% believe this is the patient satisfaction will increase.
Most healthcare providers today have strong plans for digital transformation and their efforts are changing the way they deliver healthcare through new and innovative methods. Hospitals today provide outpatient, inpatient, outpatient, and day surgery services; access to patient records; and telemedicine in different ways through their revamped processes and technology-enabled execution. As the providers create and deliver new digital products and services to improve clinical outcomes and patient satisfaction, they are also finding entirely new business models that can generate value through new business models. Players like Microsoft, Google, Amazon, and Apple are also pushing to gain market share for themselves, with varying degrees of success.
With the healthcare industry forced to adopt a digital strategy, let’s see how they are reinventing the way they perform through digitization:
- Using healthcare interoperability to enable sharing of patient data across the continuum of care among providers and stakeholders to deliver coordinated, collaborative care for all.
- The Internet of Medical Things (IoMT) is here, in a confluence of IoT, telemedicine and telehealth technologies, bringing wearable devices such as EKG and ECG monitors into use and playing a vital role in tracking vital medical metrics to prevent or manage chronic diseases and provide virtual care to patients, increasing customer satisfaction.
- Wearable devices make it possible to monitor patients in real time, eliminating the need to physically hospitalize them. Virtual caregiving aims to enable older people to stay at home, even as their health status is monitored for signs of deterioration.
- Countries with large populations and limited access to health care providers are turning to telemedicine, even as wait times for doctor appointments and Medicaid adoption rates continue to increase each year. Telemedicine is an important tool that enables even remote patients to access specialists, as technology makes it possible to match the right healthcare professional to the right patient, both face-to-face and through virtual healthcare portals.
- Automation, AI and chatbots enable patients to save costs as they avoid doctor visits and receive self-care instructions, while we use healthcare data and analytics to enable better treatment plans and patient outcomes.
- Chatbots make it possible to handle routine medical questions using AI-assisted messaging and voice systems, while machine learning enhances the chatbot’s capabilities with every interaction. They also make appointments, prove prescriptions, perform lab tests, ensure a smooth billing process and keep track of health records.
- AI can mimic a human’s abilities in processing information and making decisions, increasing the speed and accuracy of diagnosis. AI-enabled body scans detect cancer at an early stage and save lives. AI is used to investigate chemical and biological interactions and to improve the formulations of old drugs and test the efficacy of new drugs without the need for expensive clinical trials.
- Big data analytics leverages health data and epidemic tracking by merging population data, health and migration statistics to help prevent epidemics, reduce costs and cure disease. It is also used to detect identity theft and healthcare fraud.
- Robots that assist a surgeon or perform operations themselves are now a reality, while others support people with sensory, cognitive and motor disabilities (nearly 20% of the world’s population) or their caregivers. Humanoid AI robots help lonely people stay independent longer with their business and conversations.
- To give healthcare providers and patients the required access to sensitive patient data in compliance with the Healthcare Insurance Portability and Accountability Act (HIPAA), the industry is rapidly moving to cloud computing.
- The digital healthcare industry is also working to improve its digital marketing strategies by focusing on the quality of content and the ability to convert visitors into patients as it increases engagement and provides the vital and relevant information it needs to share with the consumer.
Digital healthcare is undoubtedly disrupting the healthcare scenario in several ways, requiring a complete overhaul of processes before the newer, more efficient ways of delivering healthcare can take effect. Even the insurance industry is turning to digital transformation with the help of out-of-the-box health insurance projects, which adopt a value of care rather than focusing on volumes. For all of these innovative new approaches to take root and become the norm rather than the exception, organizations must not only adopt and exploit the benefits of the digital transformation in healthcare, but also engage and motivate their workforce to acquire the required skills to get the best out of it. to fetch himself. use of these facilities.