Checklist for mobile-friendly insurance company

With over 50% of website visitors and email recipients viewing information on their mobile devices, and many do so from their social media platforms, it’s always a good idea to review your insurance agency’s website to make sure your customers and prospects have a positive website user experience. . Here are some key points to consider when reviewing your insurance agency’s website:

Don’t create a separate mobile version of your website

A few years ago, your company might have had two websites, one for desktop users and one for mobile devices. This is a really bad idea these days as it doubles your efforts and can annoy customers, prospects and search engines.

Using Responsive Design Principles

Responsive design uses coding to customize a website based on the viewport size. Methods have progressed quickly and you no longer have to hide content from mobile users. You can show off your content for both desktop and mobile users.

Always use high resolution images

With mobile devices using high-resolution retina displays, it’s critical that your website uses the highest resolution images. It is recommended that mobile images be twice the resolution of desktop images to accommodate retina displays.

Use larger font sizes

Font size is important when it comes to mobile design. Fonts should be large enough to read without zooming in further. A general rule of thumb is to keep your capital font size around 14px.

The size of the button should also be large

Buttons should also be large on mobile devices. You don’t want to frustrate a potential customer because they tried to press the contact button but accidentally pressed your privacy policy. In general, 44px by 44px is a good rule of thumb.

keep it simple

A simpler layout means less can go wrong when adjusting the size on a mobile device. It also makes it easier for your prospects and customers to find relevant information. Be sure to review each key element on your insurance agency’s website and assess its value. Is each element placed where it can best be seen by visitors?

Use the Google Mobile Friendly Test

Use Google’s Mobile Friendy Test to ensure that your website is compatible with mobile devices and that there are no issues preventing the site from displaying correctly on mobile devices. Google considers a website mobile-friendly if their Googlebot detects the following key features:

· Links and buttons are easy to use on a mobile device

The text font is readable without zooming

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Site avoids unusual mobile software like Flash

· The content and images are automatically resized without scrolling

If your agency’s website needs updating and you don’t have the internal resources to do it, or if your agency is looking for more inbound traffic and insurance leads, consider outsourcing your website initiative to a skilled marketing agency for insurance agencies.