How does analytics information reflect a dynamic effect of using the right lucky number? Is this really an extreme analysis of the sales marketing strategy or am I sitting in a ramshackle children’s playhouse with a diaper playing an old etch-a-sketch game? Use this information and be the judge.
Since mankind, you have witnessed the fascination with choosing numbers, astrology and tarot cards. Certain weekly players use the same combination of “lucky” lottery numbers for their entire lives, trying to turn the lottery in their favor. Of course, there is the occasional situation where chance invades the normal pattern of life.
Several years ago I played a progressive slot machine setup that only took two quarters at a time. Hundreds of people walked transparently past me in search of their own fame and fortune. My machine was just stupid, it quietly spat out enough handfuls of quarters that it was impossible for me to lose my $25.00 investment. Finally a gold diamond came down, followed by a second, and sure enough, the third gold diamond stuck right in the slot. Noise made my machine go crazy, people around me went crazy, I stayed healthy, but winning over $23,000 certainly felt good. In the time of the hour to be paid off, hundreds of people wanted to touch my arm. I could have easily sold “happy” quarters for $10.00 each. This was just luck, nothing worth writing a book about.
After about 4 years in insurance sales, I started analyzing my customers’ reactions to see if a lucky number existed. it did. My extreme analysis of the sales marketing strategy yielded the information that worked time and time again. I know you think I’m probably hanging from a tree branch as you write this, but I’m going to give you the information so you can prove it to yourself.
To make it easier to understand, imagine a no-price garage sale, where each item runs in 10-cent amounts from a dime to a dollar. Mark exactly half of your 200 small items with the even numbers of 20, 40, 60 and 80 cents, and one dollar (even numbers). The other equal amount of items sticker at 10,30,50,70 and 90 cents, (odd numbers). I can predict, if the price is correct, how many items of each group will be sold. Suppose 100 items are sold, 30% will be the price with an even number, 70% will be sold with the odd numbers. Do you want insurance for the sale of items with a higher price? Put a $7.00, $17.00, $27.00 price tag on most of them.
When selling insurance or leftover goods, the extreme magic number is always an odd number, and if possible it contains a 7. Which sounds better: “There are 5 good reasons why you need this”, or “These are the top 3 reasons why others buy this subscription?” Again, choose the best sounding pronunciation. “About half of my clients are in the same age category.” You can also choose: “It may sound strange, but 7 out of 10 of my clients are in your age range.” Selected songs actually do wonders. I’m more likely to be a sucker for an item that sells for $23.77 monthly than an item that costs $22.98 a month.
After you have completed your customer’s application and after collecting the money, tell them how to use the numbers game on purpose. Make them think this information was how you, the magic number guru, grabbed the sale. Never disclose your other carefully executed insurance marketing analysis methods.
Using this strange method will increase your sales as lucky sevens are always new to your customer no matter how routine they become for you. Remember that the numbers game only works on human interaction.